FunKlicks is well known as the best arcade banner exchange service out there. Their CTR is unmatched. I also highly recommend purchasing impressions from them. The problem is, that it’s become literally impossible lately to buy impressions there.

Waiting several days to buy has been common for quite some time but for the past few days there was not even an estimate for the number of days left till impressions are available. Now finally tonight it says “We anticipate that packages will be available in roughly 4 days”. Four days is usually about the max # of days that they’ll estimate. It will probably be 4 days or 3.something for at least 48 more hours. (more…)

It’s become the norm for most arcade owners to join banner exchanges to drive traffic to their sites. Many users enjoy the free traffic and many use these exchanges to purchase impressions for an extra boost of traffic. Whether you are buying or just exchanging impressions from these exchanges, probably the most important factor you should consider is the CTR (click thru rating) of the banners you are using. Banners with a low CTR can mean you are giving away more traffic than you are bringing in and if that’s the case, you may as well not even bother using the exchange.

After testing out many banners, it seems that overall the more flashy the banner, the better the CTR. Many webmasters make the mistake of using branded images that are not animated enough. It may be natural for a webmaster to dislike these seizure-inducing gif’s on our sites but the truth is; people definitely click these things!

The key is to include your website branding in these animated gif’s.
Here are some tips for creating your 100×100 animated banners: (more…)